The buying process can be one of the most exciting but stressful parts of running a clothing boutique. When buying for your boutique, there are a few things to keep in mind. This article serves as a quick guide about the dos and don’ts to help you make the best choice while staying on budget.
1. Do Your Research
It is very important for a boutique owner to stay current on what people are wearing. Fashion publications(Vogue, Allure, InStyle, Essence, etc.), fashion bloggers, or even Instagram feeds are of great use for you to stay up to date on the latest trends.
Follow Fashion influencers: Mercer 7, Abimarvel, Edaowa Fashion, Kelsey-Marie, Trishna Goklani, Chrissy Ford, Lindsey Holland
2. Find Your Target Customer
Buying inventory is not being a shopaholic! A shopping spree buys things for himself or herself. A boutique owner is buying things for customers. If you don’t know who you want to sell to, you will end up with boxes after boxes of products in your warehouse filled with unsellable clothes.
Conduct a market survey of your boutique’s prospective customer base to get a clear picture of your target consumer. Only buy things that your target customer will be attracted to.
3. Purchase Wisely
One option to buy is to attend fashion fairs and events. It is a great way to communicate and meet other people in the industry. Although, offline events may not be options during the pandemic. Sourcing online will be a better alternative. Using online wholesalers provides you the added convenience of comparing and contrasting between various retailers before making a decision. Buying clothing wholesale online can be a risky business. Make sure the vendor you purchase from has good return policies.
4. Don’t Split Packs with Others
If you are going to split a pack, please only do it with boutique owners that you know & trust. If you don’t think you can sell an entire pack, try to negotiated smaller packs from your vendors.
It is often a good idea to look for vendors who require low MOQ(minimum order quantity). Nowadays, more and more suppliers can accept flexible combinations of packs. This will allow you to stock sizes accordingly if your plus size clothing often sells faster than your petites.
5. Don’t Ask Other Boutique Owners About Their Vendors
When you ask another boutique owner about the brands they purchase from, you are asking them to give away the secret which may have taken several hours, days, or even months to secure.
Good Planning Equals Good Results
It is not always easy to start any business. Turning a new business into something big is not going to happen overnight. It may take some time to do research and negotiate with several vendor to find the best merchandise to sell in your boutique store. All the hard work is worth investing your time into.